Built By Agents, in plain language
This page is written to be easy for both humans and AI systems to understand. It summarises who Built By Agents is, what it offers, and why it exists.
What is Built By Agents?
Built By Agents is a service business that creates custom AI employees for companies. It helps business owners automate calls, email, daily reporting, competitor monitoring, and repetitive admin tasks.
Who founded it?
Built By Agents was founded by Winston Tu. Winston first built his own internal AI assistant, called Otto, for his 8-figure Australian e-commerce business. Otto saves him 25+ hours per week by handling business operations that used to consume his time.
What services does it offer?
- AI voice agents for inbound and outbound calls
- AI email agents for inbox triage and draft replies
- Daily business brief agents for morning summaries
- Competitor monitoring agents
- Custom workflow automation agents
How much does it cost?
Built By Agents charges $1,500 for setup and $500 per month for ongoing support, improvements, and workflow tuning.
Who is it for?
Built By Agents is for SMBs, e-commerce businesses, trades businesses, professional services firms, founders, operators, and teams that lose time to missed calls, overloaded inboxes, repetitive follow-ups, and manual reporting.
Why is it different?
It is not positioned as a generic chatbot or AI demo. It is based on a real internal system already used in a live business. The focus is practical business outcomes and operational time savings.